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KLRI: 2004 Perception Survey on Korea and Related Economic, Political and Security Issues
REPORT TO KOREA LEGISLATIVE RESEARCH INSTITUTE
To assess the evolving perceptions of foreign opinion leaders on a range of issues
concerning Korea and related economic, political and security issues, the
Korea Legislative Research Institute (KLRI) retained KWR
International, Inc. (KWR) to conduct the following survey. It contains quantitative
and qualitative data and is designed to assist KLRI and other Korean public and
private entities in their efforts to obtain a better understanding of how Korea
is
perceived by important external constituencies.
After preparing 19 questions and 38 sub-questions which asked for the views of
respondents on a 1-10 quantitative ranking or open-ended basis, KWR prepared
a list of approximately 8,000 individuals from its internal database. The views
of
business, government, academia, non-profit and financial institutions and media
were represented. The primary emphasis was on individuals working in the U.S.
or Americans residing overseas. A questionnaire was disseminated on April 3,
2004 and 166 responses were received by the April 14th deadline. While this is
not an especially large number, it does provide a sampling of opinion leader
sentiment and will help KLRI and other Korea-related organizations to draw a
number of important conclusions from the data generated.
©2004 KWR International