Policy, Planning and Strategic Development


The development of sound policies and a focused strategic direction is perhaps the most important objective of every corporation, association and public sector institution. However, in many cases, inadequate attention is allocated to developing the underlying understanding of key issues and critical dialogue, to and between external and internal constituencies, that is needed to allow effective implementation.

Instead of viewing communications as an afterthought once the technical elements have been put into place, KWR helps clients to integrate communications within the strategic development process. We achieve this goal through our ability to provide clients with the analysis they need to understand important policy issues and the evolving views of important external and internal audiences. We also work to facilitate their dialogue with these important constituencies.

Through our ability to provide both research and communications support, we are able to apply the results of our work and to increase the value that is achieved. Additionally, our ability to design programs that meet the needs and resources of our clients allows KWR to introduce numerous cost and programmatic efficiencies.